Team
The public site has hubs and functions, not named staff. Named cards stay unpublished until each seat has a real in-house employee and a single-person portrait on a neutral background. We do not use stock portraits.
In-house seats
Los Angeles
Leads North American brand strategy and the commercial frame for every program. Sets the result a client can audit — qualified inquiry, conversion, or revenue — before a channel is chosen. Has run multi-market launches where social, creators, and media had to share one message. Accountable for scope, senior client contact, and whether GEO and paid social are solving the same buyer question.
London
Directs always-on social and digital programs for UK and EU clients, with an emphasis on localization. Turns a global offer into market-specific proof, which is the work behind the German retail conversion result. Manages calendars, creator briefs, and the handoff from organic winners into paid. Reviews claims before AI variants are approved for spend.
Shenzhen
Leads short-form production and livestream operations for cross-border commerce. Owns run-of-show, shop integration, and in-broadcast sell-through for fashion, beauty, electronics, and home. This is the seat behind platform-native video and the 24-hour live commerce model. Coordinates Shenzhen production with US and EU strategy so a film is cut for the market that will buy it.
Shenzhen or Los Angeles
Owns the technical marketing layer. Builds buyer-question maps for answer engines, source-page requirements, and the measurement of mentions and omissions. On paid programs, designs audience hypotheses, creative test grids, and reallocation rules. Uses the matching and optimization workflow associated with a 98% match rate and up to 2.5x faster execution on platform-run programs. Does not ship unreviewed model output.
The Southeast Asia creator-network seat in Hanoi is published only when a real person holds it. Until then, Hanoi remains a hub, not a named card.
US headquarters. North American strategy, creator network management, brand leadership.
Europe hub. Pan-European campaigns, cultural localization, client service.
Asia-Pacific center. Content production and cross-border commerce.
Southeast Asia hub. Local creator economy and market expertise.
