Situation
A new cosmetic line needed awareness before it needed a discount. The audience was discovering products in short video and live demo, not in a static product page.
What Influ8r did
- Mapped the buyer questions a launch had to answer: what it is, who it is for, why this formula
- Selected creators against audience fit rather than follower count, using the matching workflow
- Produced short-form stories and live demos cut for organic social and paid amplification
- Reviewed claims before posting so AI-assisted variants could not outrun the approved product story
- Shifted distribution toward the edits that held attention past the hook
Outcome
217% engagement increase across the launch social, as published by Influ8r. The commercial point was awareness with a path into shop and live, not engagement as an end in itself.
Services shown: Social Media, AI Advertising, Digital Marketing.
Beauty
Industry monogram only. No client logo.